Daniela Riccardi Baccarat: The Visionary CEO Leading Baccarat to Success

Daniela Riccardi Baccarat is a well-known figure in the luxury industry, having served as CEO of Baccarat, the iconic French crystal company. Riccardi is known for her passion for the brand and her commitment to preserving its legacy while also pushing it forward into the future. She has been credited with revitalizing the company, which has been in operation since 1764.

During her tenure at Baccarat, Riccardi oversaw a number of major initiatives, including the launch of the brand’s first fragrance line and the opening of new stores around the world.

She also worked to expand the brand’s reach beyond traditional luxury markets, developing partnerships with hotels and restaurants to showcase Baccarat’s products in new and unexpected ways.

Throughout her career, Riccardi has been a vocal advocate for diversity and inclusion in the workplace, and has worked to create opportunities for women in leadership roles. Her commitment to sustainability has also been a hallmark of her leadership, and she has been a member of Kering’s Sustainability Committee since 2014.

Who is Daniela Riccardi Baccarat?

Daniela Riccardi is a well-known businesswoman with considerable experience in branding, consumer retail, and business development. She is the CEO of Baccarat, a luxury crystal brand, and has been in this position since 2013. Before joining Baccarat, she was the CEO of Diesel, a premium denim company, where she led the brand’s expansion into new markets and product categories.

During her tenure at Baccarat, Riccardi has rejuvenated the brand and improved its financial performance. She believes that Baccarat competition and that the brand’s fame and history are unmatched by any other crystal producer. Riccardi’s passion, discipline, and authenticity have helped her to lead Baccarat through a period of growth and success.

Riccardi is also a member of the Board of Directors of WPP and Kering, two prominent companies in the fashion and luxury goods industries. Her expertise in branding and business development has made her a valuable asset to these companies, and she has helped them to achieve their strategic goals.

Baccarat: A Brief History

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Baccarat is a French luxury brand that produces high-end crystal glassware, jewelry, and home decor. Founded in 1764, the company has a rich history and has been a symbol of French art de vivre for centuries.

The company was established in the small town of Baccarat in Lorraine, France, where it gained a reputation for producing high-quality glassware. In 1816, Baccarat received its first royal commission from King Louis XVIII, which helped to cement its reputation as a luxury brand.

Over the years, Baccarat has continued to innovate and expand its product line. In addition to glassware, the company now produces jewelry, chandeliers, and other luxury home decor items. Baccarat has also collaborated with a number of high-profile designers, including Philippe Starck and Marcel Wanders.

Today, Baccarat is owned by the Chinese luxury goods conglomerate, Kering. The company has stores in major cities around the world, including Paris, New York, and Tokyo, and its products are highly sought-after by collectors and connoisseurs of luxury goods.

Daniela Riccardi’s Role in Baccarat

Early Career

Daniela Riccardi’s career began as a ballet dancer before she transitioned into the business world. She worked for companies such as Procter & Gamble and Diesel before becoming the CEO of Baccarat in 2013. Her experience in business development and branding in consumer retail and distribution made her a perfect fit for the luxury glassware company.

Leadership at Baccarat

Since taking over as CEO of Baccarat, Daniela Riccardi has been instrumental in the company’s success. She has implemented a strategy that focuses on expanding Baccarat’s global presence while maintaining the brand’s exclusivity and luxury status. Under her leadership, Baccarat has opened new stores in key markets such as Baccarat China, Russia, and the United States.

Riccardi has also overseen the launch of new product lines, including collaborations with designers such as Philippe Starck and Jaime Hayon. She has emphasized the importance of innovation and modernization while staying true to the brand’s heritage and craftsmanship.

Furthermore, Riccardi has been committed to sustainability and ethical practices within the company. She has implemented a program to reduce Baccarat’s carbon footprint and has ensured that the company’s suppliers adhere to ethical standards.

Overall, Daniela Riccardi’s leadership at Baccarat has been marked by a balance between tradition and innovation, global expansion and exclusivity, and ethical and sustainable practices.

Impact of Daniela Riccardi on Baccarat

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Revitalization of the Brand

Under the leadership of Daniela Riccardi, Baccarat has undergone a significant revitalization of the brand. Riccardi’s focus on innovation and creativity has led to the introduction of new product lines that appeal to a younger, more diverse audience.

She has also implemented a new marketing strategy that emphasizes the brand’s history and craftsmanship while also highlighting its modern, contemporary appeal. One of the most significant changes that Riccardi has made to the brand is the introduction of a new logo and visual identity.

The new logo is sleek, modern, and minimalist, reflecting the brand’s focus on contemporary design. The visual identity has also been updated to reflect the new logo and to create a more cohesive and consistent brand image.


Under Riccardi’s leadership, Baccarat has also expanded its global reach. The company has opened new stores in key markets, including China and the United States, and has also expanded its online presence.

This has helped to increase brand awareness and drive sales, particularly in emerging markets where luxury goods are in high demand. In addition to expanding its retail footprint, Baccarat has also expanded its product offerings.

The company has introduced new lines of jewelry, home decor, and accessories, which have helped to diversify its revenue streams and appeal to a broader range of customers.


Riccardi’s focus on diversification has also helped to position Baccarat for long-term success. By expanding into new product categories and markets, the company has reduced its reliance on traditional revenue streams and has created new opportunities for growth.

One of the most significant areas of diversification for Baccarat has been in the hospitality industry. The company has partnered with luxury hotels and resorts around the world to create bespoke experiences for guests, including custom-designed crystal chandeliers and other decorative elements.

Overall, Daniela Riccardi’s impact on Baccarat has been significant. Her focus on innovation, creativity, and diversification has helped to revitalize the brand and position it for long-term success in a rapidly changing luxury goods market.


Daniela Riccardi is a seasoned executive with a wealth of experience in the luxury goods industry. She has successfully led Baccarat to expand its presence in key markets like Greater China and Asia, while also introducing new product categories like fragrances. Under her leadership, Baccarat has embraced experiential retail, with a focus on boutiques and lounges that allow customers to interact with the brand and its products.

Riccardi’s background in fashion and lifestyle, as well as her previous leadership roles at Diesel and Procter & Gamble, have equipped her with a deep understanding of consumer behavior and market trends. She has used this knowledge to drive Baccarat’s growth and innovation, while also staying true to the brand’s heritage and legacy.

Looking ahead, Riccardi’s vision for Baccarat is focused on continuing to expand the brand’s global footprint, while also maintaining its reputation for quality and craftsmanship. With a commitment to sustainability and responsible business practices, Baccarat is well-positioned to thrive in the competitive luxury goods market under Riccardi’s leadership.

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